In the spirit of the sponsorship of the Belkin Pro Cycling team, we developed of a line of active products and a cohesive design language to marry them.
Role: Lead Designer
The flagship product was a biometric sensor that tracks an athletes heart rate and VO2 max and links to an app on iOS. This small nugget nests inside a forearm band or mobile phone armband–locations that allow for accurate tracking of biometrics.
We created a Belkin Active design language that was applied to multiple products developed to both support the needs of the Belkin Pro Cycling team as well as the everyday person aspiring to get fit.
Not having the luxury of using flexible PC boards due to cost, one of the most challenging aspects of designing a wearable was in working with a rigid, rectilinear object that needed to interface with the fleshy, ever-changing nature of the human body. We discovered that there's no single profile for a human arm. Aside from the difference in size from person to person, the human arm is constantly changing shape. Whether fully extended and flexed or rotated and relaxed, there is no single profile shape. There's a multitude. This made it particularly challenging to unpack how to attach an object to the body.
Our initial approach to retaining the sensor was to ideate around a cut-and-sew band with a rigid retaining feature on the top surface of the band. We quickly realized that a major downside to this approach was that placing the sensor on the surface of the band created a bulk that got in the way during activity.